Post Creative Blog

Articles and tutorials to help you use your website to do great things.

What is Digital Accessibility?

Accessibility should form part of any website build as it is important to at least 60% of your audience as well as a regulatory requirement. In this post we outline understanding digital accessibility with some resources.

A large section of the population is disabled in some way; in the UK alone at least 11 million people – over 15% of population have some form of impairment with this rising to 20% or more when age-related disability is included. These disabilities significantly affect experience and satisfaction online with only 41% of disabled people using the Internet, compared to 75% of non-disabled people. The online experience is significantly lowered when accessibility needs are not taken into consideration.

At least 80% of sites fail to meet the minimum requirements for accessibility – your organisation doesn’t want to be one of them so this is not something to be ignored.

Introducing Digital Accessibility

A short animated video explaining how to avoid design that excludes disabled people from digital content was released for Global Accessibility Awareness Day last month. The video “Make Technology Work for Everyone: Introducing Digital Accessibility” was commissioned by the award-winning Fix the Web project steering group in collaboration with Citizens OnlineDigital Accessibility Centre and DIG Inclusion.

There are fifteen tips contained within the video that are supported by further information and links to resources and organisations, including British Standard 8878 and the international Web Content Accessibility Guidelines (WCAG 2.0).



 Ten Digital Accessibility Tips

  1. The brief – make accessibility part of the contract and include disabled users in testing
  2. Navigation – always let users know where they are and how they can get somewhere else
  3. Make sure that every action using a mouse can be completed using the keyboard alone
  4. Give the user control – provide a pause button for moving content
  5. Provide captions and transcripts for audio and visual content and ‘alternative text’ for images
  6. Make your text content easy to read in simple language
  7. Make links stand out clearly from text around it
  8. Test text and background colour combinations
  9. Let visitors extend their sessions if you use time out forms
  10. Provide an accessibility statement – it’s good practice


We’re passionate about accessibility at Post Creative so if you want to get it right, talk to us about a free accessibility audit.

What’s your experience? We’d love to hear from you.