Post Creative BlogArticles and tutorials to help you use your website to do great things.
A few weeks ago we blogged about GDPR. Today I want to look into email marketing and how the new law will affect our processes around how we communicate with our customers, leads and network.
Most people squirm at the thought of having to talk about themselves (or their business) but it doesn't have to be stressful at all. The key is to behave just like you would when you meet someone in real life. The about us page seems like it's a one way conversations...
If your website has a contact form, email marketing signup, membership or e-commerce functionality, or if it just uses tools to track website visitors, then there is a change in the law that you need to pay close attention to.
Value proposition is the #1 thing that determines whether people will bother reading more about your product / service or hit the back button. What is a value proposition? A value proposition is a promise of value to be delivered. It’s the primary reason a prospect...
How do you ensure your website gives the best first impression? Statistics highlighting the importance of good website design.
A short animated video explaining how to avoid design that excludes disabled people from digital content.
So how much time should you allocate to social media and what if you're the only one responsible for managing it? Time is precious so focus on your objectives. Are you trying to increase engagement on Twitter and drive traffic to your site or are you trying to connect...
Introducing social media to your organisation can be a white knuckle ride if you’re full of trepidation. With all your clients online it can be less daunting if you think of engaging on social media as a good chat with an old friend.
Your website is your online shop window so you need to be thinking about what’s on display all the time. Not sure how to manage it?
Do you write a newsletter that’s become a chore to write? Read our tips to get your writing mojo back.
The first EU-wide rules to make public sector body websites and apps more accessible has been agreed.
Defining your organisations tone of voice will help you produce clear consistent messaging.
When it comes to connecting with your customers or service users it doesn’t matter whether you’re writing a blog, social media updates or website copy – you have to know your audience.
Design of a suite of communication tools for the EAA conference Glasgow University are the 2015 hosts of the annual European Association of Archaeologists conference. The largest conference of its kind in Europe. They were looking to develop a brand identity,...