Parent Network Scotland
Increase attendance at events, drive fundraising and digital marketing and create a new visual identity to inform all other marketing and promotional materials
Parent Network Scotland is a parent-led charity that supports other parents to develop their skills in raising confident, happy and co-operative children. They run workshops, co-ordinate support groups and provide training tailored to meet the needs of parents in communities across Scotland.
As part of their 25th anniversary celebrations, PNS commissioned us to develop a new website aimed at 3 key audience groups: Parents, professionals working with parents and external stakeholders.
An additional definite requirement was that the website be fully accessible and mobile compatible.
We approached the project with the ambition of creating a visually engaging website that was highly accessible to as wide an audience as possible. We developed a strong visual language that combined bold colour, icons and typography and helped to define 3 distinct entry points for the key audiences.
As well as being fully accessible and responsive the website has an integrated blog, events management tools, newsletter signup and donation functionality
Multiple entry points
There were 3 distinct audience types identified with specific content and calls to action aimed at each in order to highlight the most relevant content.
Responsive & Accessible across devices
The PNS website is fully accessible to AA standard and includes an accessibility toolbar. It is also adaptable and responsive across devices, making for a consistent and effective user experience.
AA Standard Accessibility
Responsive design & build
Some of the additional functionality embedded within the PNS website are highlighted course/events with booking and location information, calls to action promoting donations and a global contact form footer.